BWT Alpine F1 TEAM:
PINK REVS UP IN 2024

Demon­strating our unwa­vering commit­ment to sustain­ability and inno­va­tion, vibrant PINK is gearing up again in 2024. Together with the BWT Alpine F1 Team we are leaving our mark not only on the tracks but in every strategic deci­sion we make.

The recent Car Launch Event in London was a spec­tac­ular show­case, unveiling the brand-​new BWT Alpine A524 Formula 1 race cars. This presen­ta­tion show­cased a capti­vating fusion of Alpine blue, bold BWT logos, and our signa­ture color PINK, giving our racing cars a distinc­tive char­acter. What’s even more thrilling is that in 8 selected races of the 2024 Formula 1 season, both of our drivers will hit the tracks in PINK-​liveried cars. This embodies BWT’s vision to “Change the World – sip by sip” and goes beyond, illus­trating how inno­va­tion can drive posi­tive change, both on and off the track. Because PINK is more than a color. PINK is an atti­tude.

“I think it defi­nitely brought light to the mission and obvi­ously the car is seen around the world, the pink is very attrac­tive to the eye and every­body is trying to learn more about this part­ner­ship and under­stand exactly what we are after. So, I think it is a posi­tive change inter­nally inside the whole team, but also with the message that we share at all the races around the world we go to,“ says Pierre Gasly.

BWT has been providing invalu­able support in the world of sports. We have installed water bars in the paddocks, offering the entire BWT Alpine F1 team, along with its drivers Pierre Gasyl and Esteban Ocon, the best BWT miner­al­ized water. Utilizing glob­ally patented tech­nolo­gies that miner­alize local water and enrich it with valu­able minerals and trace elements such as magne­sium, zinc, and sili­cate, BWT ensures the highest quality of water. This not only elim­i­nates the need for single-​use plastic or glass bottles but also reduces both CO2 emis­sions and plastic waste. By doing so, BWT is making a splash, guar­an­teeing that everyone can enjoy the bene­fits of the PINK lifestyle.

“Anyone that comes by our hospi­tality or our team can see the small actions with great impact we're doing and by reducing our plastic usage and it goes to our fans following us around the world through social media, through talks that we have like today and more events that we are doing at some race­tracks as well,” says Esteban Ocon.

Once again, BWT posi­tions our planet's valu­able resource – WATER – in pole posi­tion and remains stead­fast in its commit­ment to the fight for change.