Most of the country lives with hard water and suffers from its effects daily, but there is still a surprising number of us who are not aware of the differences between hard and soft water and the impact they can have on our daily lives.
Hard water has a higher concentration of minerals such as calcium and magnesium than that of soft water.
As experts in water, BWT conducted some consumer research to lift the lid on the realities of living with hard water and to bring you some need-to-know facts.
Firstly, if you live in Ipswich you’re the unlucky ones. Local water authority data shows the Suffolk town has harder water than any other in the UK. Hard water is measured by the quantities of calcium carbonate, a key mineral component of hard water and is stated in Parts Per Million (ppm) or as the same value in Milligrams per Litre mg/l.
Our findings showed one third of Brits have experienced limescale damage to their home appliances and features, such as showers, washing machines, taps and pipes. Kettles come off worst with 80% of us having noticed the effect of water on this kitchen essential.
Interestingly, more than a quarter believe their mains water has had a detrimental impact on their skin, 28% thinks its effecting their hair and 14% thinks it is ageing their skin, making it look older.
These impacts are felt so strongly that a fifth of us buy products, such as creams and lotions, especially to counteract the effect of hard water on our skin and hair, which costs an average of £218.76 per year.
We use water a lot. In fact, in the UK we:
Tellingly, the research of 2,000 UK adults highlighted that one fifth have no idea if they live in a hard water area or not.
*Source: The research was conducted by OnePoll on behalf of BWT surveying 2,000 UK residents. Carried out online August 2017. Calcium Carbonate levels for postcode towns was gathered via local water authority websites 8th – 14th August 2017
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