BWT Sport Sponsor of the year 2022
31.October 2022, 02:04
On Thursday, 13. October 2022, BWT's sports commitment was honored by the expert jury of the prestigious German media portal HORIZONT. As part of the "HORIZONT Sportbusiness Leaders Forum" event, the award ceremony took place at the Germania Rowing Club in Frankfurt. CMO Lutz Hübner accepted the award from Robert Lechner (BWT Lechner Racing).
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The versatile activities as a sports sponsor beyond Formula 1 were presented in a short video during the award ceremony. The spot perfectly links the commitment to the BWT mission 'Change the World- sip by sip.' Spreading this mission and finding supporters worldwide is one of the most important reasons for BWT to be active in the sports sector. After all, sporting events and athletes are perfect for spreading the message of sustainable drinking to the world.
As a companion for many years, it is a great honor for me to give the laudation for this year's 'Sponsor of the Year' award winner. My father contacted BWT back then and put the first pink Porsche on the grid. A lot has happened since then and I admire the brutal consistency with which the branding is implemented worldwide, with BWT being just as consistent in its commitment to preserving the planet, dispensing with single-use plastic and unnecessary transport of water. This award is a well-deserved recognition for the commitment of a visionary company with BWT being just as consistent in its commitment to preserving the planet, avoiding sinlge use plastic as well as the unnecessary transport of water.
I am very proud to be awarded as the Sponsor of the Year also on behalf of our 5,500 employees. Above all, the award is the result of outstanding work by the entire BWT team. We are more than just pink cars; with our Change the World - sip by sip mission and our Bottle Free Zones, we show that economic success and sustainable action go excellently hand in hand. In the near future, the BWT brand will be more than a statement in pink, it has a story to tell. Our athletes also play an important role in this. I believe that when a Ryouyo Kobayashi, Fernando Alonso, Halvor Granerud or Maro Engel, who have a large reach in the social networks, speak out on the subject of sustainability, that carries weight. Then, step by step, sip by sip, we succeed in making the world a better place.
Photo credits: Mara Monetti / HORIZONT
